The Pilates Club

A premium reformer studio in Boyana, Sofia. The site had to carry the feel of training there — small groups, certified instructors, individual attention — and take bookings without getting in the way.

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01 — The brief

Premium without saying so

A studio that sells on atmosphere and attention, not on equipment lists. The site had to read as premium without announcing it, and make the class schedule easy to act on the moment someone decided to come in.

02 — Deliverables

What was built

Brand presence and visual direction
Class schedule and booking flow
Instructor and studio pages
Responsive across phone, tablet and desktop

03 — Walkthrough

The site in use

04 — Details

At a glance

Sector: Health & fitness
Location: Boyana, Sofia
Built: Brand, booking, responsive build
Site: thepilatesclub.bg

05 — The design

Screens

More work

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